will stop processing the data, except for cases in which they are legally obliged to do so, or to exercise or defend against any possible claims. Common business practices in qualitative marketing research. Therefore, in the event that you do not provide this data, we will be unable to maintain these relations. The approach of this subject is based upon providing you with the skills you need for acquiring the tools, concepts, knowledge and ideas required to coordinate a team that is able to build a successful digital asset, by analysing your needs and organising information, providing them with a brief in the most appropriate way, supervising their progress and being aware of the tools being used in the market. For this purpose, these companies will, in turn, create their own commercial profile with the aforementioned data and profiles, as well as any other data and profiles related to you that they may already have or obtain, all in order to ensure that the communications set to you are of interest to you as they will be aligned to your tastes, consumption and browsing habits, and commercial preferences. It is important, therefore, to know well how these platforms work and what are the keys to successfully develop advertising campaigns in them. Anybody has the right to obtain confirmation as to whether or not, at EAE Institución Superior de Formación Universitaria, S.L. The Executive Master in Digital Marketing and Communication enables you to optimise your skills to become a (better) manager, ready to operate effectively in the context of digital communication. We will pay close attention to the Google Analytics tool, among others. At the end of this module, the participants will be able to: The class meetings will be a combination of lectures on the fundamental material, discussions of marketing applications of the ideas and techniques, guest lectures from practitioners, case discussions, and participant exercises. Besides reading assignments, the course is based on case studies illustrating the complexities of real pricing issues and invites students to apply their ideas in practical problem solving, as well as attending lectures by guest speakers. Il m’a permis d’acquérir plus de confiance en moi dans le travail quotidien, et d’intégrer de nombreuses références, des méthodes de travail et les outils marketing nécessaires pour aborder de façon réfléchie la transformation digitale. Digital Music Masters is an online training academy for music producers designed to help you achieve your goals in music production no matter what your skills level is or whenever you live in the world. In this module you will look at aspects related to the basic concepts of digital economics and the main elements that allow professionals to effectively interact within this new competitive context. In 18 days, from November to May. The legal basis for processing your personal data is to execute and maintain our relations with you, as well as the consent that, if applicable, you have given for any further processing in the form of sending our own or third-party commercial communications, creating commercial profiles and transferring this data and profile, to the rest of the companies that form part of Grupo Planeta, Only in the event that you give us your consent to this effect, your personal data and, if applicable, your commercial profile will be communicated, to the rest of the companies that form part of Grupo Planeta for the purposes specified in the section “, of this Privacy Policy. . Unlike other media, the internet allows us to measure with complete accuracy the results of any campaigns or actions that we may launch, through multiple metrics oriented to measuring, monitoring and monetising our objectives. Lettre de motivation alternance digital. As a participant you are expected to share your experience with your peers. You can check out the list of companies that form part of Grupo Planeta by clicking the following link. Under no circumstances will the refusal or withdrawal of this consent affect the maintenance of our relations with you. Diagonal 662-664, 08034 Barcelona. Former Managing Director: casadellibro.com, Planeta eCommerce Network. Professor of Online Marketing and Web Development in Different Universities and Business Schools. Cycle Master Marketing & Digital Business en alternance LYON, Lyon. o Three Points S.L.U. His distinctive … Formations Master 2 marketing - Communication en alternance - Trouvez votre formation sur Kelformation parmi un large choix de formations. Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es or by post to Grupo Planeta, At. Formation master marketing digital master in management toulouse france 2020 alternance en marketing digital programme grande ecole les. The module is based on interactive lectures, pre-readings and case studies.Â. very varied, each “prof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies. In such case EAE Institución Superior de Formación Universitaria, S.L. • Apply the different tools in the most appropriate way to business cases. )- Using data in purchasing policies- Transparency- SEA / SEO / Referencing- Links to programmatic communications, DAY 3Social Media, Content Marketing & Influencers- Social Media- Content Strategy & Influencers, DAY 4Digitalization of the traditionalchannels of communication- Digital Direct Marketing/Introduction to e-CRM/Marketing automation- TV Evolution vs. OLV- Digital OOH, DAY 5Create your communication strategyDigital communication strategy integration in action- Briefing- Objectives / Growth drivers / KPIs- Strategic canvas (CDJ in OSEP + Blueprint) and Big Idea- Methods/Selection grids of the channels- Optimization- Creative items for attention, Marketing Research constitutes one of the most important and fascinating facets of marketing.  Providing value and understanding consumers is key. Master in ... School n’a de cesse de développer l’alternance, convaincue de la synergie ... 3 % DATA/DIGITAL DIRECTION / … It is a new sales and communication channel that is growing thanks to the increase in internet access, mobile devices and new habits of demand. Global)- Vocabulary, issues and basic concept for Digital Marketing- Vocabulary, issues and concept for Digital communication- Campaign measuring tools (Quanti, Quali, Impact, etc. Master in Marketing and Communication. The MSc. We bear witness to the appearance of new mass-communication media, which allow us to communicate in every direction in a highly efficient manner, in real time while removing all geographical boundaries. We are witnessing the “Mobile explosion” that is occurring in conjunction with the popularisation of smartphones and tablets. • Know the basic concepts of customer management, CRM and customer loyalty. This appearance of new competitors has forced traditional retail companies to establish a presence in the digital world. The best guest lecturers will bring you real cases as they did it. It covers all aspects of digital marketing and communication. The Master’s Degree in Digital Marketing and Electronic Commerce teached in Spanish will provide you with the training you need to drive your career in this field by becoming an expert in online marketing. Master Marketing Digital Alternance … All students must be able to take full advantage of this learning experience, through a context in which it is possible to develop lasting connections with fellow students, teachers and the alumni. The Master’s Degree in Digital Marketing and Electronic Commerce teached in Spanish will provide you with the training you need to drive your career in this field by becoming an expert in online marketing. Module objective and content During this module, you will get to know a communication agency from the inside. Moreover, you are hereby informed that, for the purpose of offering you the products and services of EAE Institución Superior de Formación Universitaria, S.L. You will experience practical Digital Service Design. Social Media Plan. Only in the event that you give us your consent to this effect, your personal data and, if applicable, your commercial profile will be communicated to the rest of the companies that form part of Grupo Planeta for the purposes specified in the section “ For what purpose do we process your personal data? What are your rights when you give us your data? The programme is divided into ten modules plus a cross-disciplinary final project that includes a role playing activity. In the … You will learn how to code, how to manage agile projects, how digital marketing is done and how you can … Havas Media Belgium A ‘serious’ game will challenge you to present a comprehensive digital marketing strategy based on the teaching indeed 8 modules. Le master recherche comporte, lui, des enseignements essentiellement théoriques, et inclut la rédaction d'un mémoire ainsi que sa soutenance. DAY 2Programmatic communications- Traditional vs. Programmatic- Technology (DSP, DMP, SSP, etc. Whether you’re looking for a career change or a career boost, our EMBA offers you the tools and insights you need to lead your transformation. 20th CENTURY FOX FILM BELGE, AG INSURANC, AG REAL ESTATE, APERAM, ARCELORMITTAL, AXA, BEHERMAN GROUP, BEIERSDORF, BEOBANK, BERGFIN, BIBLIOTHEQUE ROYALE DE Belgique, BNP PARIBAS FORTIS, BOL.COM, BRIDGESTONE EUROPE, BRUXELLES FORMATION, BSEF, BTH, BURSON MARTSELLER, BUSINESS SPACE, CLOMACO, CRONOS ONTERNATIONAL, D'IETEREN SEAT, DBi, DELHAIZE, DOMITYS, EASME, EDANA, EFRAG, EMPIRE PRODUCTIONS, ENGIE, EUFIC, EUROPEAN COMMISSION (Unisys Consulting), EUROPEAN FREE TRADE ASSOCIATION, FILLIERS DISTILLERY, FILM-KITCHEN, GODIVA BELGIUM, GOLAZO, GREENYARD FROZEN, HAVAS MEDIA BELGIUM, HELLO BANK! These companies conduct their activities in the sectors of publishing, training, culture, leisure, collecting, textiles, private insurance, mass market and jewellery sectors. Master Marketing Digital Alternance Paris. The most outstanding projects will be put forward for the Entrepreneur Award given out by the Innovation Faculty. Vous trouverez dans cette fiche un exemple de lettre de motivation a telecharger. You will have to develop a global marketing strategy in a digital world. MasterDigital is a leading provider of CD mastering, audio restoration and audio preservation services worldwide. Master the ever-changing paradigm and pioneer the future of marketing. You only get only 48 hours, but for doing what? +34 934 005 375, Av. During this second workshop participants will be asked to discuss in groups and evaluate an analytics project proposal offered by a consultant. Vous devez activer le JavaScript pour la visualiser. You can check out the list of companies that form part of Grupo Planeta by clicking the following link www.planeta.es. I register. Research, CRM and Online Loyalty Techniques. A panel made up of lecturers from many of OBS’ fields of knowledge will assess and decide which is the best final project from among all those submitted from all three of the programmes. Solvay Brussels School This activity takes the form of a group dynamic in which we ask you to assume the role of an investor and assess the potential acquisition of a stake in each of the projects presented by your course colleagues. The registered address of these companies is, Moreover, you can contact our Data Protection Manager by email to. The training is very varied, each “prof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies. Cette photographie numérique de Lettre De Motivation Alternance Marketing Parfait Lettre De Motivation Master Marketing Digital Alternance a une taille d'image 900x1274 de pixel. During the 17 days, I got to work closely with passionate marketers, learn the latest trends in Digital Marketing and I gained the confidence to switch careers.”, “Thanks to this programme, I’ve developed important strategic skills directly applicable in my day-to-day job. Top 100 - Global Ranking Ranked N 45 in E-Business and Digital … , with Fiscal Identification Number B-64273956, will be responsible for the personal data submitted on this website, by telephone, entered on any of our printed forms, obtained as a result of our relations with you, and derived from your browsing and consumption habits. master marketing digital alternance université By on 13 novembre 2020 No Comments on 13 novembre 2020 No Comments Very practical courses taught by teachers with rich and concrete marketing experience helped me to reach the next step in my career!”, “I had been hoping to flesh out a professional deployment project through my own company, and I now have some solid foundations that I can build on. Master in … New media has also catalysed the appearance of innovative business models and organisations which, in just a few years, have become leaders in their respective sectors. L’Executive Master en Communication et Marketing Digital est un programme complet regroupant un panel de responsables académiques et d’intervenants de renom. In all cases, this primary purpose is not contingent on your consent to process the data that are not necessary for this primary purpose. Programme Director Master in Marketing Online. • Think in terms of the customer and the value that each type brings to the company. will process your personal details in order to manage its relations with you and to send you commercial communications via any means, even after our relations with you have terminated, in order to keep you informed about our products and services similar to those you have contracted. The course will comprise theory, cases, sharing of best-practices and an external speaker. Neuromarketing and Market Research, Avda. A module-based, linear and sequential structure built around your experience. The MSc Digital Marketing & E-business aims to train talents ready to drive and support the digital transformation of companies or integrate a «pure player» to further expand its business. MSc in Digital Transformation Management & Leadership Designed to develop the future generation of digital innovators to tackle any business challenge related to digital transformation & frontier … In addition to the themed modules from the master’s structure, as part of the programmes within the digital area at OBS you will participate in a series of webconferences alongside renowned companies from the technological and digital economics sectors. Managing Director, Hugues Bersini Josep Tarradelles i Joan 171-175 Internship and Thesis. ” of this Privacy Policy. For what purpose do we process your personal data? Conceiving your marketing and communication strategy, Creating and activating your communication campaign, Testing your marketing and communication strategy. Students will learn to master the latest tools used to orchestrate and automate marketing … Understanding the value pricing thermometer is key: how to increase your target customer’s willingness to pay by optimizing your margin without losing market share. strategy, The behavioural/psychological aspects involved in establishing the price, Consumer acceptance of the price and their willingness to pay. The school‘s core mission is to train business leaders and entrepreneurs with the ability to adapt to the ever-changing nature of Society and to shape tomorrow’s world. If we were to list the reasons why digital economics is so important in contemporary society, the list would be never-ending; but there are certain factors that highlight the reasons why it is so important: > Limitless interactivity and connectivity. This association of the best minds are on a mission to … This course has as main objective to introduce the student to the basic concepts of customer management, to know the main CRM tools, and to practice their application to customer loyalty in a company, as well as policies that ensure satisfaction and loyalty in an online environment. They are organised quarterly and are a perfect opportunity to share the development experience of a startup first-hand with its members. Market Link Solvay Brussels School of Economics & Management The legal basis for processing your personal data is to execute and maintain our relations with you, as well as the consent that, if applicable, you have given for any further processing in the form of sending our own or third-party commercial communications, creating commercial profiles and transferring this data and profile to the rest of the companies that form part of Grupo Planeta for the purposes specified in the section “ For what purpose do we process your personal data?” above. This Executive Master programme is perfectly designed for marketing and communications managers. The interaction between participants is key to the understanding of falls and tips, but is also a great business opportunity. As a Marketing professional you need to know the rules and how to make the most out of presence and participation within the Social Media environment. Be prepared to learn a lot about Programmatic and Native Advertising, DM & CRM, PR, etc. Afterwards, your data will be deleted. It allows us to completely remove middlemen from the distribution chain (and therefore their costs), so the contact between the customer and company becomes 100% direct. With this aim in mind, and with the intention of supporting and promoting the final projects of the Master’s Degree in Business Innovation, the Master’s Degree in Digital Business Management and this one, the Entrepreneur Award was created, which has a value of €3,000. will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. The Executive Master in Digital Marketing and Communication is a comprehensive course in marketing and communication, totally adapted to the world of digital. We cover planning the Paid, Shared, Owned and Earned concept. The registered address of these companies is Av Diagonal, 662, 08034 Barcelona, They may be contacted via email at comunicacion@onlinebschool.es. EAE Institución Superior de Formación Universitaria, S.L. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. And, in the meantime, the TV of the future is still waiting to be defined. The multicultural country is home to the Financial Centre, to European Union … How to develop a global marketing strategy in a digital world. If you do not have a University Degree, once you have passed all the evaluations you will receive an extension diploma from UB. It really enables you to flourish because you are … On November 28, 2020 By Balmoon. Everything is less than three clicks away. To this end, you will look at subjects such as: Social Media Environment: What is Social Media Optimisation? to the rest of the companies that form part of Grupo Planeta so that they can send you commercial communications about their products and services or the products and services of third-party companies that belong to or are unrelated to Grupo Planeta. This unique virtual edition of Masters of Digital – DIGITALEUROPE’s flagship annual gathering – will focus on the role of digital in strengthening Europe’s emergence from the global pandemic, and look at how deeper collaboration between business, government and civil society will deliver on the goal of a stronger digital … Over the last few years, new projects have appeared in the e-commerce world, within the most important economic sectors, which have become leaders within their sectors in just a few years. Dans cet environnement en constante évolution, le Mastère Spécialisé® Marketing Management & Digital … The main aim of our admissions process is to ensure that the candidates are suited to the course. The Digital Masters Alliance, co-founded by Avi Arya and Siddharth Rajsekar, consists of 9 of the best experts from different spheres of digital. General Manager for Europe at Vindico Group, B.A. A Role Playing activity is planned within the context of the final project. we are processing personal data that concerns them. The course is built on action learning methods. CREATING & ITERATING, ITERATING, ITERATING, etc. Technology development and marketing: what does the future hold? You can check out the list of companies that form part of Grupo Planeta by clicking the following link www.planeta.es. The structure, duration and content of the Master’s Degree in Digital Marketing and Electronic Commerce allows you to ensure that you fulfil the set objectives. Affiliate marketing and permission marketing are fundamental tools of the marketing of results also called "performance marketing".More and more advertisers allocate a greater part of their advertising budget to digital media where they can measure their results very directly. > Versatility. The MSc in Marketing Management and Digital - Thrive as a modern marketer Designed for marketers and digital specialists in this age of complexity, the ESSEC MSc in Marketing Management and Digital will enable you to acquire the concepts and tools of marketing and digital … By stating the benefits relative to the price (value tag) rather than placing the emphasis on the link between price and production costs, profit margins or price of the competition (price tag). )- Sites measuring tools- Campaign dissemination tools (ad server)- Understanding the issues of Google Analytics, Adobe, etc. Solvay Brussels School of Economics & Management is your partner for the design and execution of tailor-made programmes to address your company’s challenges! Chief Executive Officer, Juan Vanhufflen In order to obtain a UB qualification, you need to have a University Degree (Engineer’s Degree, Bachelor’s Degree over four years or Bachelor’s Degree over three years). A Digital Masters digitális marketing akadémiát a Magyar Marketing Szövetség azzal a céllal hívta életre, hogy a marketingben megkerülhetetlen technológiai folyamatokat, lehetőségeket, digitális trendeket … “The Executive Master in Digital Marketing and Communications course offers a great mix of new insights and tactics, which are easy to grasp and to implement in my job. This module shows you how to set up a communication strategy. In reality, the internet is nothing more than a communication protocol, which means it can be supported by multiple devices: TV, mobile phones, smartphones, tablets, appliances and, of course, computers. The latest information confirms the downward trend in the sales of desktop computers and laptops in favour mobile devices. Understanding shopper behaviour across channels, Providing a seamless experience to your customers by developing an effective Omni-channel strategy, Approach Marketing problems data-analytically, Think carefully & systematically about whether & how data can improve business performance (strategic & tactical), Be able to interact competently on the topic of data sciences for marketing purposes. Under certain circumstances, the interested parties can request that restrictions be applied to the processing of their data, in which case we will only keep the data for exercising or defending against any possible claims. This requires a new set of skills from graduates, which you will learn in this master programme. Usability, Interaction Design and User Experience. Today, the amount of data produced by prospects and customers engaging with marketing channels provides new opportunities for marketers to leverage more effective, targeted and personalized campaigns, track customer journeys, improve customer segmentation and predict their behaviour.
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