in Business from Universidad Pontificia Comillas, Director of Marketing and Business Development for Spain and Portugal at Zed Worldwide, Member of AESAM (Association of Mobile Services Businesses), Operations and Finance Manager at eShop Ventures, Graduated in Law from Complutense University of Madrid, Auditor and Web Analyst – Information and Monitoring of Publications (OJD), GAIQ Certificate – Google Analytics Individual Qualification, Knowledge transfer expert and startup ecosystem developer Universidad Autónoma de Madrid, Graduated in Business Management with a specialization in Marketing Research. You will learn how to code, how to manage agile projects, how digital marketing is done and how you can … This way you will become a judge and be involved with the final project. What are your rights when you give us your data? Havas Media Belgium Short, medium and long courses in various fields, in English and French. Cycle Master Marketing & Digital Business en alternance LYON, Lyon. Leveraging segmentation, targeting and positioning in an increasingly digital world, you will explore ‘Design Thinking’ and develop ‘Blue Ocean’ value propositions that take into account the new ways of living both at work and at home. The Executive Master in Digital Marketing and Communication course offers immediate answers to your questions, as well as practical exercises and group tasks during the sessions. New media has also catalysed the appearance of innovative business models and organisations which, in just a few years, have become leaders in their respective sectors. DAY 2Programmatic communications- Traditional vs. Programmatic- Technology (DSP, DMP, SSP, etc. It covers all aspects of digital marketing and communication. will process your personal details in order to manage its relations with you and to send you commercial communications via any means, even after our relations with you have terminated, in order to keep you informed about our products and services similar to those you have contracted. In the … Value is what you get’ (Warren Buffet). Can we give software the ultimate decision to start a nuclear war? How to implement qualitative research? For what purpose do we process your personal data? Managing Director, Hugues Bersini The programme is divided into ten modules plus a cross-disciplinary final project that includes a role playing activity. 20th CENTURY FOX FILM BELGE, AG INSURANC, AG REAL ESTATE, APERAM, ARCELORMITTAL, AXA, BEHERMAN GROUP, BEIERSDORF, BEOBANK, BERGFIN, BIBLIOTHEQUE ROYALE DE Belgique, BNP PARIBAS FORTIS, BOL.COM, BRIDGESTONE EUROPE, BRUXELLES FORMATION, BSEF, BTH, BURSON MARTSELLER, BUSINESS SPACE, CLOMACO, CRONOS ONTERNATIONAL, D'IETEREN SEAT, DBi, DELHAIZE, DOMITYS, EASME, EDANA, EFRAG, EMPIRE PRODUCTIONS, ENGIE, EUFIC, EUROPEAN COMMISSION (Unisys Consulting), EUROPEAN FREE TRADE ASSOCIATION, FILLIERS DISTILLERY, FILM-KITCHEN, GODIVA BELGIUM, GOLAZO, GREENYARD FROZEN, HAVAS MEDIA BELGIUM, HELLO BANK! CREATING & ITERATING, ITERATING, ITERATING, etc. Le master professionnel comprend également un stage de 3 à 6 mois obligatoire avec, à son terme, la rédaction d'un mémoire. As mentioned above, the prospective communication of our own and/or third-party products and services, as well as the creation of commercial profiles and the transferral of such profiles and your personal data to third-party companies of Grupo Planeta, are additional forms of processing your data conditional on the consent requested from you. Communication & Digital Marketing for Fashion students follow the first-year course in Fashion & Luxury Management master… In 18 days, from November to May. A Digital Masters digitális marketing akadémiát a Magyar Marketing Szövetség azzal a céllal hívta életre, hogy a marketingben megkerülhetetlen technológiai folyamatokat, lehetőségeket, digitális trendeket … Technology development and marketing: what does the future hold? We cover planning the Paid, Shared, Owned and Earned concept. This activity takes the form of a group dynamic in which we ask you to assume the role of an investor and assess the potential acquisition of a stake in each of the projects presented by your course colleagues. > Versatility. And in order to achieve professional success in this sector, a set of skills and abilities must be acquired to conceptualise, implement and manage a business based on electronic commerce. A ‘serious’ game will challenge you to present a comprehensive digital marketing strategy based on the teaching indeed 8 modules. The structure, duration and content of the Master’s Degree in Digital Marketing and Electronic Commerce allows you to ensure that you fulfil the set objectives. The innovative Digital Transformation MBA at GBS is the only MBA program in Germany with a dedicated, industry-wide focus on digital transformation. I recommend this course to anyone who wants to learn how communication and marketing will evolve or are already evolving in the years to come. Internship and Thesis. Digital Marketing and Electronic Commerce, Online master’s degree that provides all the keys to selling and communicating on the internet. )- Sites measuring tools- Campaign dissemination tools (ad server)- Understanding the issues of Google Analytics, Adobe, etc. Digital Music Masters is an online training academy for music producers designed to help you achieve your goals in music production no matter what your skills level is or whenever you live in the world. A fast-track to an executive position via the practical acquisition of crucial management skills (strategy, leadership, marketing and finance). Digital Communication. Beaucoup d'entreprises proposent des postes en alternance, qu'il s'agisse d'offres en contrat d'apprentissage ou de contrats de professionnalisation.Pour faire une recherche de contrat alternance il vous suffit de cliquer sur « type de contrat » et de choisir alternance. Corporate Communications Management, Master in Professeur, Sandra Rothenberger Students of the Internation Commerce & Digital Marketing … © Solvay Brussels School of Economics & Management. de niveau Master, notamment le programme Grande École / Master in Management. An online master's in digital marketing prepares students to identify and collect digital marketing insights that can help organizations make better business decisions and reach more clientele. Should marketingcommunication strategies still rely on PR, advertising, and personal sales to cover the field? The main aim of this subject is to introduce you to the basic concepts of customer management, to learn about the main CRM tools and practise with their applications for building loyal relationships with a business’ customers, and learning about the policies that will ensure satisfaction and loyalty in an online context. Dans cet environnement en constante évolution, le Mastère Spécialisé® Marketing Management & Digital … o Three Points S.L.U. • Think in terms of the customer and the value that each type brings to the company. Be prepared to learn a lot about Programmatic and Native Advertising, DM & CRM, PR, etc. In this respect, please note that forms to exercise these rights are available on the website of the Spanish Data Protection Agency (, https://www.aepd.es/es/derechos-y-deberes/conoce-tus-derechos, If the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency, particularly when they do not believe that we have duly enabled them to exercise their rights. 2 starts: October and January! Cette photographie numérique de Lettre De Motivation Alternance Marketing Parfait Lettre De Motivation Master Marketing Digital Alternance a une taille d'image 900x1274 de pixel. With the global pandemic caused by COVID-19, consumers’ purchasing habits have evolved and marketers need to rethink their distribution strategies.  Many brands with no online presence were forced to build a digital retailing strategy to survive.  The COVID-19 crisis has accelerated the digitalization of retail.  Consumers are now, more than ever, “Omni-channel” in their outlook and behaviour – they use both online and offline channels for shopping.  Across their purchasing journey, consumers are in touch with many different channels and communication forms, both online and offline.  Managers need to provide a seamless experience across all channels to attract and retain consumers.  Physical retail will never go back to how it was before.  Retailers must rethink their stores and offer the most possible value across all channels and touchpoints.  Performance through all channels needs to be optimized.  The objective of this module is to provide students with a customer-focused framework of methods that can be used to build a successful Omni-Channel strategy. While working on your final project, you will apply all the theoretical knowledge that you will have acquired over the course of the programme and use it to build an e-commerce project. Solvay Brussels School of Economics & Management is your partner for the design and execution of tailor-made programmes to address your company’s challenges! Master in Marketing and Communication. o Three Points S.L.U. The module is based on interactive lectures, pre-readings and case studies.Â. Professor of Online Marketing and Web Development in Different Universities and Business Schools. Understanding the value pricing thermometer is key: how to increase your target customer’s willingness to pay by optimizing your margin without losing market share. The Executive Master in Digital Marketing and Communication is a comprehensive course in marketing and communication, totally adapted to the world of digital. We bear witness to the appearance of new mass-communication media, which allow us to communicate in every direction in a highly efficient manner, in real time while removing all geographical boundaries. Diagonal 662-664, 08034 Barcelona. Both the personal data provided and the data obtained from your browsing and consumption habits, and the commercial profile obtained therefrom, shall be kept as long as you do not request their deletion or withdrawal. The training is very varied, each “prof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies. So, let’s value the convergence and the active role of the customer. By offering a 360° view, it allows the participants to create their own links between the various digital marketing fields, and to refine their vision. The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data-driven marketing. The school‘s core mission is to train business leaders and entrepreneurs with the ability to adapt to the ever-changing nature of Society and to shape tomorrow’s world. Discuss marketing data science intelligently with data scientists and other stakeholders, Better understand proposals for marketing data science projects and investments, Participate effectively in marketing data science projects. The Master’s Degree in Digital Marketing and Electronic Commerce teached in Spanish will provide you with the training you need to drive your career in this field by becoming an expert in online marketing. The Executive Master in Digital Marketing and Communication is a unique 18-day training course. 08901 L’Hospitalet de Llobregat (Barcelona) The best Belgian specialists working with Solvay provide you an Executive Master that combines theory with practice. Executive Master Business Development, Marketing & Digital Strategy Management “The program was a turning point in my professional development. Which recipients will your data be communicated to? The approach of this subject is based upon providing you with the skills you need for acquiring the tools, concepts, knowledge and ideas required to coordinate a team that is able to build a successful digital asset, by analysing your needs and organising information, providing them with a brief in the most appropriate way, supervising their progress and being aware of the tools being used in the market. You can check out the list of companies that form part of Grupo Planeta by clicking the following link, Anybody has the right to obtain confirmation as to whether or not, at. President of Virtual Shops aDigital (Spanish Association of the digital economy). Solvay Brussels School of Economics & Management This Executive Master programme is perfectly designed for marketing and communications managers. Their features impose new strategies for the consumption and dissemination of content. The people who pass the programme evaluation and comply with the academic requirements, established by the University of Barcelona (UB), will receive a UB qualification. The interaction between participants is key to the understanding of falls and tips, but is also a great business opportunity. From Promotion to Education, Entertainment & Engagement - Communication Strategy and Tactical Tools. Il apporte une vision actuelle et globale de l’évolution de l’entreprise 2.0. Professor of Management Practice, Data Science expert and Executive Coach, Hugues Rey By stating the benefits relative to the price (value tag) rather than placing the emphasis on the link between price and production costs, profit margins or price of the competition (price tag). will stop processing the data, except for cases in which they are legally obliged to do so, or to exercise or defend against any possible claims. Vous trouverez dans cette fiche un exemple de lettre de motivation a telecharger. Master Marketing Digital Alternance … • Know the strategies and tools for customer management and loyalty. Common business practices in qualitative marketing research. The Executive Master in Digital Marketing and Communication gives immediate answers to your questions, as well as practical exercises and group work tasks during the sessions. More concretely, you will use Design Thinking to delve into the hearts and minds of your target audience and ideate and prototype a new conversation-driven brand experience. Interested parties can exercise these rights and the withdrawal of their consents, if applicable, at any time by sending written notification to EAE Institución Superior de Formación Universitaria, S.L. Service design applies design thinking to orchestrate all front-end and back office interactions that might impact the brand experience. This module presents a set of fundamental principles for extracting useful knowledge from data.  These fundamental principles are the foundation for many algorithms and techniques for marketing data science, but also underlie the processes and methods for approaching marketing problems data-analytically, evaluating particular marketing data science solutions, and evaluating general marketing plans. The best guest lecturers will bring you real cases as they did it. They are one of the main tools used to raise awareness, so it is essential to understand how they work and to know the techniques required to achieve the best position possible in their rankings. Prof. Yannis Velegrakis is a faculty member in the Department of Information Engineering and Computer Science of the University of Trento, director of the Data Management Group, head of the Data and Knowledge Management Research Program, and coordinator of its EIT Digital Master… What do experimental economic experiences that economics students engage in, tell us about human nature? Moreover, you are hereby informed that, for the purpose of offering you the products and services of EAE Institución Superior de Formación Universitaria, S.L. MasterDigital is a leading provider of CD mastering, audio restoration and audio preservation services worldwide. It is also very common for entrepreneurs to be the ones who are looking to start their own activity, and, when the opportunity arises, start their own company. You can check out the list of companies that form part of Grupo Planeta by clicking the following link www.planeta.es. You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. Moreover, the interested parties have the right to receive the personal data related to them that they have provided in a structured, legible and common format, and to transfer this data to another responsible party. For the great majority of managers questioned – mobile, personalisation and the IoT will be among the technologies that will impact marketing organisations the most in the near future. It currently holds a leading position in Europe for research and education in the fi elds of Economics and Management. Dynamisation and Management of a Social Media Plan. ... School n’a de cesse de développer l’alternance, convaincue de la synergie ... 3 % DATA/DIGITAL DIRECTION / … Established in 1903, Solvay Brussels School of Economics & Management is a Faculty of the Université libre de Bruxelles. For professionals seeking to upgrade their skills, advance their career and successfully manage businesses of all sizes. According to the Economist Intelligence Unit (EIU), 86% of marketers believe that they will manage the whole customer experience by 2020. +34 934 005 375, Av. In this respect, please note that forms to exercise these rights are available on the website of the Spanish Data Protection Agency (https://www.aepd.es/es/derechos-y-deberes/conoce-tus-derechos). Who is responsible for processing your data? A panel made up of lecturers from many of OBS’ fields of knowledge will assess and decide which is the best final project from among all those submitted from all three of the programmes. The course will comprise theory, cases, sharing of best-practices and an external speaker. There exists a dissociation between hardware and content, so users demand access to their information from any device. Conceiving your marketing and communication strategy, Creating and activating your communication campaign, Testing your marketing and communication strategy. The latest information confirms the downward trend in the sales of desktop computers and laptops in favour mobile devices. You only get only 48 hours, but for doing what? L’Executive Master en Communication et Marketing Digital est un programme complet regroupant un panel de responsables académiques et d’intervenants de renom. : Data Protection Manager, Avda. Besides reading assignments, the course is based on case studies illustrating the complexities of real pricing issues and invites students to apply their ideas in practical problem solving, as well as attending lectures by guest speakers. will stop processing the data, except for cases in which they are legally obliged to do so, or to exercise or defend against any possible claims. Master Marketing Digital Alternance Paris. The certificate of “Executive Master in Digital Marketing and Communication” will only be granted upon fulfillment of two conditions: L’Executive Master en Communication et Marketing Digital est un programme complet regroupant un panel de responsables académiques et d’intervenants de renom. Today, entrepreneurial initiative must be in the DNA of any business that aims to grow, diversify and expand, otherwise the market will not hesitate to “swallow it whole”. In the first part of this module, Hugues Bersini will give us his vision on the influence of technology development in the next ten years. Josep Tarradelles i Joan 171-175 In all cases, this primary purpose is not contingent on your consent to process the data that are not necessary for this primary purpose. The program was initiated by GBS together with the House of IT and teaches fundamental and in-depth management skills against the backdrop of digital transformation. Large companies have developed costly programmes for Innovation with the aim of finding the hidden entrepreneurs among their ranks that will help them step out of their comfort zone and aim for more. master marketing digital alternance université By on 13 novembre 2020 No Comments on 13 novembre 2020 No Comments The registered address of these companies is, Moreover, you can contact our Data Protection Manager by email to. by BNP PARIBAS FORTIS, HORECA LOGISTIC SERVICES, ICEWATCH, IDEREA CONSULTING, INTERHOST SOLUTIONS, INTERPARKING, IPM GROUP, JCDECAUX BELGIUM, JOHN DEERE COMPANY, JOHNSON & JOHNSON, JOHNSON CONTROLS INC, JUST IN TIME MANAGEMENT, KEYRUS, KHARIS CAPITAL, LOTERIE NATIONALE, LUCIMED, MAGNETIS GROUP, MAKE YOUR BRAND, MARCOM AVENUE, MERCK GROUP, MINDSHARE, ORANGE, OUTHERE, PHD MEDIA BELGIUM, PLAYMAKER, POP SOLUTIONS, PROXIMUS, PURATOS, RMB, ROCHE DIAGNOSTICS, RS PRINT, RTBF , RTL TVI, SANOFI, SAY-SO, SHAKE, SIDEKICK, SII BELGIUM, SLM, SMARTBOX, SOLVAY BRUSSELS SCHOOL OF ECONOMICS AND MANAGEMENT, SWIFT, TAYO, TEST-ACHATS, TOURING CLUB BELGIUM, TRAMWAY 21, UCB, ULB, VISIYOU, WINDEUROPE. Professor and Co-director IRIDIA, Virginie Bruneau Marketing and Sales Management, Master in This requires a new set of skills from graduates, which you will learn in this master programme. Programme Director Master in Marketing Online. Will neuron transplants be possible one day and will they affect our subjective experience? For this purpose, these companies will, in turn, create their own commercial profile with the aforementioned data and profiles, as well as any other data and profiles related to you that they may already have or obtain, all in order to ensure that the communications set to you are of interest to you as they will be aligned to your tastes, consumption and browsing habits, and commercial preferences. MSc in Digital Transformation Management & Leadership Designed to develop the future generation of digital innovators to tackle any business challenge related to digital transformation & frontier … With this aim in mind, and with the intention of supporting and promoting the final projects of the Master’s Degree in Business Innovation, the Master’s Degree in Digital Business Management and this one, the Entrepreneur Award was created, which has a value of €3,000. During the 17 days, I got to work closely with passionate marketers, learn the latest trends in Digital Marketing and I gained the confidence to switch careers.”, “Thanks to this programme, I’ve developed important strategic skills directly applicable in my day-to-day job. Votre master me semble répondre le plus précisément à mon choix, tant dans les domaines qu'il approfondit, que par ses critères de sélection, ouverts sur des profils complémentaires. SBS-EM Understanding shopper behaviour across channels, Providing a seamless experience to your customers by developing an effective Omni-channel strategy, Approach Marketing problems data-analytically, Think carefully & systematically about whether & how data can improve business performance (strategic & tactical), Be able to interact competently on the topic of data sciences for marketing purposes. Solvay Brussels School A Role Playing activity is planned within the context of the final project. Usability, Interaction Design and User Experience. The main objective of this subject is to introduce you to the basic concepts of logistics, its functions, customer service, fulfilment with electronic commerce and online payment methods. The Data Science for Marketing module will teach participants about the fundamental concepts and tools in data science that equip marketers to make use of these new opportunities effectively. Digitalisation combined with personalisation, born from the control of data, has totally transformed the marketing approach. Afterwards, your data will be deleted. o Three Points S.L.U. Under certain circumstances and for reasons related to their specific situation, the interested parties can oppose the processing of their data. Le master recherche comporte, lui, des enseignements essentiellement théoriques, et inclut la rédaction d'un mémoire ainsi que sa soutenance. S.A.V.E.D. o Three Points S.L.U. Director of the Generis advertising agency. University The University of Luxembourg is a multilingual, international research university in the Grand Duchy of Luxembourg. The registered address of these companies is Av Diagonal, 662, 08034 Barcelona, They may be contacted via email at comunicacion@onlinebschool.es. )- Using data in purchasing policies- Transparency- SEA / SEO / Referencing- Links to programmatic communications, DAY 3Social Media, Content Marketing & Influencers- Social Media- Content Strategy & Influencers, DAY 4Digitalization of the traditionalchannels of communication- Digital Direct Marketing/Introduction to e-CRM/Marketing automation- TV Evolution vs. OLV- Digital OOH, DAY 5Create your communication strategyDigital communication strategy integration in action- Briefing- Objectives / Growth drivers / KPIs- Strategic canvas (CDJ in OSEP + Blueprint) and Big Idea- Methods/Selection grids of the channels- Optimization- Creative items for attention, Marketing Research constitutes one of the most important and fascinating facets of marketing.  Providing value and understanding consumers is key.
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